Released on: May 5, 2008, 1:59 pm

Press Release Author: OneCoach

Industry: Small Business

Press Release Summary: Business-growth experts and entrepreneurs John Assaraf and
Murray Smith have co-authored "The Answer" to show entrepreneurs how to grow any
business and access unlimited abundance.

Press Release Body: San Diego -May 5, 2008 - Through the 2006 best-selling book and
movie The Secret, millions of people were introduced to the concept of the Law of
Attraction, the idea that focused thoughts can attract the things people want, even
turning their wildest dreams into reality. Since then, many people have wondered
"How can I apply that idea to create success in work and business?"

John Assaraf, a teacher featured in The Secret, and his business partner Murray
Smith, share their expertise in quantum science and the art of business growth in a
new book entitled "The Answer: Grow any Business, Achieve Financial Freedom and Live
an Extraordinary Life." Scheduled for nationwide release on May 20, 2008, "The
Answer" combines their wisdom and insight to show entrepreneurs how to apply the
Law of Attraction and practical, proven strategies, to build a dream business and
access unlimited abundance.

"Having worked with thousands of businesses over the last few decades, we know that
success is a science," said Smith and Assaraf. "We each happened to learn the
fundamental laws that regulate the creation of business success through trial and
error. Now, we see the fundamentals of business success very clearly, as a formula
that can be applied to any business, anywhere, under any circumstances. That's why
we wrote "The Answer," to show other entrepreneurs the specific, step-by-step
actions to take in order to build their dream business."

Combined, Assaraf and Smith have built 18 businesses over the last three decades. As
best friends for all these years, in 2005 they decided to come out of retirement to
devote the balance of their lives to helping other business owners succeed.
Together, they developed a business-growth system and launched OneCoach, a company
that provides coaching, best practices and networking to help other businesses grow.
So far, they have succeeded in helping more than 3,500 business owners in 33
countries increase their sales, revenues and profits. "The Answer" provides a
framework for sharing their wisdom and experiences with millions of other people who
want to accomplish their own dreams in life.

Using cutting-edge research in brain science and quantum physics, "The Answer" shows
readers how to navigate away from the traditional business mindset and transcend
into a new 21st century look at business success. The book allows the reader to
redirect the power of the brain and understand how the universal laws of life can be
used to succeed in business.

For example, chapter two explores how the world works on the smallest scale, also
known as quantum mechanics. From this subatomic perspective, scientists conclude
that everything is energy, including thoughts. "The Answer" explains how to apply
the laws of quantum science to build a dream business.

One of the solutions Assaraf and Smith offer is the Neural Reconditioning ProcessT,
described in chapter seven, which consists of these steps:
. create a vision
. develop positive affirmations
. identify emotional anchors
. create a vision board
. meditate
. and use neuro-technology.

Assaraf and Smith assert that reconditioning the brain is half the battle toward
creating abundance, and the other half is taking the right actions, in the right
order.

Chapter 11 of "The Answer" outlines how business owners can identify the ideal
customer, moving beyond demographics, and using psychographics. This way of
approaching business allows entrepreneurs to understand the wants and needs of
consumers, understand their decision-making process, and innovate their product or
services to yield the highest results. Assaraf and Smith offer numerous case studies
to demonstrate how this small shift can lead to big results.

Assaraf and Smith believe that everyone has the ability within them to live a highly
successful life, both personally and in business. "The Answer" helps business owners
take ownership of their lives and their businesses. The authors offer personal
anecdotes as well as case studies, interactive exercises, and a step-by-step plan to
help business owners get the most out of their experience.

"There is a difference between being committed to your success and being interested
in your success," says Smith. "If you are interested, you will do what's convenient.
If you are committed, you will do whatever it takes. Any reader who follows the
step-by-step process outlined in 'The Answer' will experience an enormous life
transformation and reach an exceptional level of living."

Title: The Answer
Subtitle: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
Authors: John Assaraf and Murray Smith
Genre: Business & Economics/ Motivational
Release Date: May 20, 2008
ISBN: 1-4165-6199-4
Publisher: Atria Books
Price: $25.95 U.S./ $29.99 Canada
Official Web Site: http://www.ReadTheAnswer.com

About The Authors

John Assaraf is a New York Times bestselling author, speaker and entrepreneur. The
author of Having It All and a contributor to The Secret, he has appeared on Larry
King Live and The Ellen DeGeneres Show, and on ABC, CBS and NBC programs worldwide.
Over the last twenty years, he has built four multimillion-dollar companies. He
lives in San Diego, California.

Murray Smith is a business turnaround guru and consultant who has launched or
revived fourteen highly successful businesses and helped thousands of other business
owners increase revenues, profits and value. With John Assaraf, he is cofounder of
OneCoach, the world's fastest-growing provider of small-business coaching services.
He lives in San Diego, California.

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Web Site: http://www.readtheanswer.com

Contact Details: For media inquiries, please contact Hanin Khaireddin at
858-792-1250 ext. 106 or via e-mail at HKhaireddin@OneCoach.com.